Colour is important; it effects how you feel and how people respond to us. Industries used stimulating colours to increase production, hospitals use soothing colours to enhance recuperation, advertisers employ eye-catching colours to entice us to buy their products.
Researchers have found that colours evoke certain responses. For instance, navy blue suggests authority. Red is exciting, stimulating; pink, sweet and gentle; Orange is friendly, outgoing; yellow, sunny and cheerful. Green makes us feel tranquil and blue is also a soothing colour. Purple is regal, dignified; Brown, dependable; Black is sophisticated and mysterious; White is innocent and grey is safe, comforting and protective.
So colours are important in creating the look we want to achieve and influencing other people’s mental reactions to us. A navy suit teamed with a white shirt is especially authoritative and commands respect. Neutral colours (such as black, grey, beige and cream) in various shades of the same tone create an elegant look; contrasting light and dark colours create a dramatic effect. Of course the colour can also have negative associations. For example, too much pink can be saccharine.
Obviously not everyone responds to colour in exactly the same way, but general responses are so well proved that they can be relied upon. Men are attracted to women wearing pale yellow, pale pink, navy, shades of blue, red and tan. They do not like mustard, chartreuse or lavender shades.
Women are instinctively attracted to the colours that most become them, but unfortunately, they do not always select the most flattering colours because of the influence of parents, friends, salespeople and childhood associations with colour.
Women are also influenced by colours and styles currently in vogue. Each season designers show their new rangers in particular colours, and fashion conscious women are the first to wear them. But the latest colours may not always be the right ones for every woman. The right shades of those that accentuate the natural hair, skin, and eye colouring.
In recent years the Chinese and Japanese influence on fashion has resulted in a new simplicity with products like the white t-shirt and a rethinking of colour and design. They use neutrals as important basic colours.
Colour is the most important element in either enhancing your appearance or detracting from it. The easiest way to look your most attractive is to wear your best colours. If someone complements you on the way you look, it probably means that colour you have chosen is right for you.